Bamboo, Tencel and cotton: a fibre guide
Unfamiliar names appear on labels more and more often. We break down what is actually behind the fashionable words and which fibres are worth their money.

Cotton - the base that never gets boring
Long-staple cotton remains the benchmark for everyday socks: breathable, soft, survives dozens of washes. Short-staple is cheaper, but pilling and loss of shape are guaranteed.
Bamboo - softness with caveats
Bamboo viscose feels nicer than cotton and wicks moisture well. But the artificial processing of bamboo is not very eco-friendly, and the yarn itself is less durable - look for bamboo blended with cotton or polyamide.
Tencel (lyocell) - technological cellulose
Lyocell is made from wood cellulose in a closed loop. It is stronger than viscose, smooth, breathable and wrinkles less. A good choice for active wear in warm weather.
Wool and merino - warm favourites
Merino is universal: does not itch, regulates temperature in heat and cold. Plain wool can itch and felt. For winter pairs, merino with polyamide is the gold standard.
How not to overpay
Look at the percentage: if the expensive fibre is third in the composition and below 30%, you are paying for the name. An honest blend is from 60% of the main fibre plus polyamide for strength.