Pulse: interview with the design team
Bold accents, athletic silhouettes and where the season's colour pairings come from.
Pulse: interview with the design team
The Pulse model is the most talked-about new arrival of the season. We talked to the design team about how the idea was born, what materials are in the composition and why Pulse sells out so fast.
The idea
'We wanted a pair that looks like a classic and behaves like technology. No compromises between look and comfort', says the lead designer. The idea came from sports equipment, where every detail has a function.
Materials
Pulse is based on long-staple cotton with polyamide and elastane added. Cotton is responsible for breathability, polyamide for durability, elastane for fit. The composition is balanced for everyday wear.
Why it sells out
The secret is simple: we tested 12 prototypes before approving the final one. Every Pulse pair undergoes stretch and wash control. People feel the difference - and come back for a second pair.
The series limit is 2000 pairs worldwide. After that, the model leaves the catalogue until the next season.