Journal
Long reads about materials, care and the things around socks. Take your time.
Long readWhy pairs live differently: the big breakdown
The life cycle of a sock from first wear to hundredth wash: fibre, density, twist - and honest figures.
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The twenty-wash test: what happened to the pairs
We washed five pairs 20 times and compared: how cotton, merino and blends behave after serious wear.
Teardown: what is inside an expensive sock
We cut open a pair for £40 and looked at what the buyer actually pays for. Spoiler: for engineering, not for the brand.