Journal
Long reads about materials, care and the things around socks. Take your time.
Sock sizes: why 39–42 is not one size
The same sock on a 39 and on a 42 fits differently: tight across the instep here, folded at the heel there. How to choose when you sit between sizes — and why a «universal» size is always a compromise.
Running and training socks: how to choose
Wrong socks turn a run into an ordeal. We break down how technical pairs differ from regular ones and when the extra cost is justified.
How to choose socks for a suit: a guide
The rule 'socks darker than trousers, lighter than shoes' covers 90 per cent of questions. We break down the other 10: length, pattern, material and the cases where rules can be broken.
How to read the label
Merino, nylon, elastane: what each component actually does.